Archive: advice

In the movie The Devil Wears Prada (2005), the main character, Andy, gets a lesson in trend-setting from Meryl Streep’s character, Miranda Priestly. If you’re unfamiliar with this monologue, do yourself a favor and watch, but in essence, Miranda Priestly says, the trends have been selected for us, so let’s learn how to spot them […]

Every studio and person looking at your portfolio has different expectations and things they’re looking for in a portfolio. These tips are from one perspective, from our ACD, Alexis, with 10 years of reviewing portfolios under her belt, so make sure you always read the requirements and adjust accordingly if you’re applying somewhere.  Thanks for […]

“Live action or animation? Animation or live action? Can I combine them!? How much does a shoot even cost? Does animation take longer?” If you’ve got a video project on the horizon, you might find yourself contemplating whether live action or animation is the right medium for it. Depending on the story you’d like to […]

It’s easy to set it and forget it with video content, especially in the rapidly changing social media landscape. Knowing what you need to track before posting can make measuring the success after so much easier. The metrics help us understand when we need to pivot and adjust our video marketing strategy.  Once a video’s […]

If only one video could do everything… but sadly that’s not the case. Each video you make needs one specific job or goal. We like to use the marketing funnel to figure out what type of video is needed. ¹ Let’s define the goal of the video: Are you trying to attract new customers, share […]