When Look East approached us about bringing to life an educational series for SCCL, we were beyond excited. They wanted an episodic series that felt like an old television show, like The Brady Bunch or The Jetsons, set on their fictitious family farm, Headstart Dairy. It was essential to pay close attention to how the characters interacted with each other to make it feel like a real working farm and ensure the educational content was still the focus.
Pixel Park was responsible for the character design, storyboards, design, animation, and sound design. We did a series of motion tests on the characters that included lipsyncing and the calf running.