Archive: Strategy

In the movie The Devil Wears Prada (2005), the main character, Andy, gets a lesson in trend-setting from Meryl Streep’s character, Miranda Priestly. If you’re unfamiliar with this monologue, do yourself a favor and watch, but in essence, Miranda Priestly says, the trends have been selected for us, so let’s learn how to spot them […]

It’s easy to set it and forget it with video content, especially in the rapidly changing social media landscape. Knowing what you need to track before posting can make measuring the success after so much easier. The metrics help us understand when we need to pivot and adjust our video marketing strategy.  Once a video’s […]

If only one video could do everything… but sadly that’s not the case. Each video you make needs one specific job or goal. We like to use the marketing funnel to figure out what type of video is needed. ¹ Let’s define the goal of the video: Are you trying to attract new customers, share […]

When creating a video – whether it’s animated, live action, an explainer, an awareness piece, something serious, something silly – it’s super helpful to start with a Creative Brief. Most of us are likely familiar with briefs. They’re documents that typically outline key information like the objective(s) of the project, who the target audience is, […]

Everyone says you need video but no one tells you how to make a video or one that works.  We’ve been living in the wild west of video marketing for over a decade now and while the landscape is ever-changing, we’ve learned a few things that remain constant. It’s no secret that video is here […]