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Archive: Animation

How Long Should My Video Really Be?

So, are we all just goldfish now? Sorta! Our attention spans for screens in particular have grown shorter over the years – in 2004 we could focus on a screen for 2.5 minutes, and as of 2023 it’s about 47 seconds.1 What does this mean for video length? Here are some general rules of thumb […]

How it’s Made: A Guide for How to Use and Review Storyboards

When working with any creative agency or studio, you hear all sorts of industry words thrown around. We know only some people are familiar with these terms, and you may even hear terms used differently depending on the agency. I want to share a bit about storyboards in animation at Pixel Park. This blog post […]

5 Tips to Integrate Empathy in Animation

One of the opportunities I love most in being a video storyteller is when our partners come to us looking to demonstrate the empathetic side of their business or organization. The generally accepted definition of empathy is simply having the capacity to understand or feel what another person is experiencing from their point of view. […]

How it’s Made : The 4 Major Steps in Creating an Animated Video

When video needs arise, questions can quickly pile up regarding how on earth you’ll find yourself with the video you need by the date you need it.   “Does this studio understand my vision?” “Do I have enough information for this team to get started?” “How much will I get to see the project in progress?” […]

Pop Tab Heroes Short Film Launch!

Ronald McDonald House Charities exists to keep families close by providing housing and resources while their children require hospital care. At Pixel Park we’re passionate about this cause...