We’ve had the honor to collaborate with our wonderful partners over at Transcend Strategy Group to help bring AuthoraCare Collective’s new brand and patient stories to life. AuthoraCare’s work is intentional, kind and warm. Every step along the way it’s been important to us that our creative reflects these attributes.
Pixel Park has been responsible for storyboarding, design, animation and sound. We’ve chosen to utilize hand drawn cel animation to emphasize this idea that AuthoraCare provides a soft, meaningful approach. It’s a reflection of the humanity of this brand. These spots have been (and continue to be) such a joy for us to work on.