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Archive: Creativity

A Look Under the Rocket

It takes a whole crew to make a video of this scope.  Let’s talk to the team behind creating the Fat Brands Summit 2024 video. Wow! This video is gorgeous. How did you develop the look and feel or style of the FAT Brands Summit 2024 video?  Hilary Buchanan, Creative Director:  The process of defining […]

Increase Brand Awareness with Digital Stickers on Social

Digital Stickers! So what are they, and why should you use them? Digital stickers are animated graphics that a user can easily slap onto their own content on Instagram and Snapchat. They’re hosted on GIPHY – an online platform for sharing animated GIFs, stickers, and short videos. Listen, GIPHY serves 7 billion GIFs and stickers […]

How Long Should My Video Really Be?

So, are we all just goldfish now? Sorta! Our attention spans for screens in particular have grown shorter over the years – in 2004 we could focus on a screen for 2.5 minutes, and as of 2023 it’s about 47 seconds.1 What does this mean for video length? Here are some general rules of thumb […]

A Team’s Look at the Modern Ed Sullivan Series

As a studio full of creatives of every distinction, each team member contributes their unique perspective and experience to shape the look and feel of a video. We recently worked with Universal Music Group to complete a four-video series about Ed Sullivan, the prolific television host, who showcased some of the world’s greatest talent throughout […]

Creative Journaling + Shadow Work for Beginners

I returned to journaling after many years of inconsistency. Partially, because I got locked out of my “Girl Tech” password journal in the early 2000’s. Later, in my teen years, journaling left me cringing at my own emotions to the point of giving up. I could never stick with it very long before I was […]